Megan Hayes
Manager, Digital Marketing  
Rutgers University Graduate

Manager, Digital Marketing
Munich Re Life North America

May 2023 - present

 

Manager, Digital Marketing
AlphaSights

July 2021 - December 2022

Responsibilities include:

• Ideate and execute brand strategy for website optimization, SEO, PPC, and Paid Social efforts

• Oversaw and managed vendor relationship in the continued development of the public website

• Develop copy for new content additions to the public website

• Monitor market research to better understand current competitive landscape and keep up-to-date on the latest industry trends

• Work cross-functionally across global senior leaders to improve digital marketing strategies

• Website insights and data analysis

• Website management and maintenance 

• Produce and deliver internal trainings at a global scale

​

Senior Associate, Digital Marketing
AlphaSights

January 2021 - July 2021

Responsibilities include:

• Ideate and execute brand strategy for website optimization

• Led and project managed the successful launch of the newly rebranded AlphaSights.com public website from start to finish

• Monitor market research to better understand current competitive landscape and keep up-to-date on the latest industry trends

• Work cross-functionally across global senior leaders to improve digital marketing strategies

• Website insights and data analysis

• Produce and deliver internal trainings at a global scale

​

Senior Associate, Demand Generation
AlphaSights

March 2020 - January 2021

 

Responsibilities include:

• Lead generation, outreach strategy, and workflow efficiency

• Identify market opportunities and buyer personas

• Brand and marketing campaign strategy

• Work with senior leadership to improve sales enablement strategies

• Plan events on a global scale

• Write content for social selling efforts

• Consumer insights and data analysis

• Produce and deliver internal trainings

• Ideate brand strategy for digital and SEO efforts

​

Associate, Demand Generation
AlphaSights

​September 2018 - present

 

• Responsible for top of the funnel sales strategy and marketing. 

• Identify market opportunities and buyer personas

• Create and execute brand strategy

• Create and execute targeted marketing campaigns

• Strategize sales enablement efforts

• Plan events at a national scale

• Ideate and execute experience marketing strategies

• Produce and create content for social selling

​

Account Executive
Mastro Communications, Inc.

​June 2016 - August 2018

 

• Managed marketing and PR-related projects for leading organizations, including Marriott International, PGA of America,
  the Dallas Wings, RWJBarnabas Health, and Vertical Groove Golf

• Initiated, managed, and trained team to implement new MC client services for Frogger Golf including Search Engine
  Optimization, Customer Relation Management platform evaluation and recommendation, and Pay Per Click Campaigns

• Interacted with print, broadcast and digital media representatives to arrange interviews with client executives, pitch story
  ideas and secure attendance at events

• Created and managed monthly Global Getaways eNewsletter for Marriott Golf; distributed to over 500,000 consumers

• Managed client social media accounts by copy writing and editing, maintaining monthly strategy calendars, overseeing
  social media advertising, interacting with client followers, and tracking page analytics

• Developed and distributed press releases and media alerts for all client announcements and events

• Oversaw the overall on-boarding and training process for current and future employees/interns through design of
  company guidelines involving social media research and posting, media list management, and press distribution

​

Marketing and Public Relations Intern/ Intern Manager
Mastro Communications, Inc.

​June 2015 - June 2016

 

• Trained and managed groups of Interns throughout the fall and spring academic semesters as intern manager

• Generated media contact lists to send press releases and media pitches using Meltwater.com

• Developed story content for client and consumer-based newsletters

• Managed daily posting and tracking of news/information on clients’ social media accounts

• Developed articles and updated content for Mastro Communications’ publication (NJGolfToday.com) using Word Press

• Responsible for the overall design and development of websites for Mastro Communications and clients such as
  FoodTrackTM and the New Jersey Golf Foundation using Wix.com

• Created flyers, newsletters, and print ads for clients using Adobe Photoshop and Quark Xpress 8

​

Educational Consultant 
Flashnotes.com

​October 2014 - May 2016

 

• Created communications and HR related study materials for college level students

• Contributed to the growth of a tech education company through promotion via social media platforms

​

Rutgers Recreational Intramural Staff
Rutgers University

​September 2013 - May 2016

 

• Refereed Intramural volleyball matches while a full time student at Rutgers University – New Brunswick

• Trained new hires on the rules and safety regulations to ensure the safety of students during play

 

​